In The Business of Jesus & Social Media


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Once you’re born again, you don’t have a ‘secular job’ vs. a ministry job. It’s ALL unto Him.


I’ve heard it said many times in different ways. 

You can’t run a successful business without social media.

I get it. I do. All the more so in a year like 2020 when a global pandemic has made us all the more dependent on online platforms. 

But as a Christian I don’t agree with it entirely.

A while back I watched The Social Dilemma – a documentary where social media insiders reflect on the impact of the platforms they helped build. It cemented many beliefs and practices I’ve  over the years developed regarding social media. 

All the more in a decade such as the one we find ourselves in, we need to be clear on the role of social media in our professional lives as Christians. 

Who’s The Boss?

Can you run your business for a day without social media?

Can you run your business for a day without God? 

I’ve said it before – if you can run your business for a day without any input from God, then He was never all that involved in the first place. 

If we spend more time agonising over our social media strategies than we do God’s vision for our careers and our businesses, then it’s painfully clear that our professional lives are guided by the latest trends not the God who never changes.      

You can be the most successful person in the world and yet completely miss the mark in the Kingdom of God. Be led of the Spirit of God, not social media. 

Your Terms & Conditions Apply 

It bothers me greatly whenever I hear someone talk about how much they’re struggling in real life but they have to stay active online because their career/business will suffer if they don’t. 

It speaks to the nature of predominant work culture – both offline and online – that wants results at any cost. We shouldn’t have to choose between our sanity and our livelihood. 

You may not have the power to change what’s happening in every corporate environment. But you do have a say in your career or your business. Perhaps even that of others if you’re in leadership of some kind.

We allow what we can’t do to paralyse us forgetting that what we can do matters a great deal. Start where you are and make the choices and changes needed.

This goes back to the question of who’s running your professional life. God doesn’t author chaos and confusion. If your work life is in that state, His absence is speaking loudly. Allow Him to course correct you to a work rhythm that is sustainable for each season of your life. 

Check That Ego

Let me never fall into the vulgar mistake of dreaming I am persecuted whenever I am contradicted.

Ralph Waldo Emerson

Is it just me or is everyone right on social media? 

Each of us has an area of expertise that’s tied to our profession and maybe even a hobby or two. That’s in addition to our varying belief systems and life experiences. 

You can’t have such a diverse group of people and opinions on one platform and expect not to experience conflict of some kind. We won’t agree on everything. But we can learn to disagree well. 

Whenever we treat people honorably even if they refuse to honor us, we demonstrate that we have a standard within us that isn’t determined by the people around us. We don’t just honor people because they are honorable, we honor people because we are honorable.

Kris Vallotton (Supernatural Ways of Royalty) 

It starts with a choice to be who we are in Christ regardless of who they decide to be on social media. How we handle people professionally and personally online can be the difference between someone having a great day and a terrible encounter. 

We know in part. We need each other to get the complete picture of life and of God. It’s folly to imagine that your perspective is the only one that matters. When you realise how much you have left to learn, you’ll find that you listen more and speak much less. 

Sanity Hour 

Don’t get jaded. There are lots of faithful people out there. And many here [on social media]. But most of them are out there beyond public view, serving Jesus quietly with no fanfare or applause. They do not care one flying flip in Florida about the socials. I bet they are saner than we are, too.


I think we need to shut the door on the algorithm craze and tune our ears to hear the voice of God. 

We need Jesus more than we need algorithms to grow our Christian careers and businesses. 


We need Jesus more than we need algorithms to spread the Gospel and deliver the divine solutions that we’re carrying for our generations. 


We need Jesus more than we need algorithms to live whole and healthy lives. 


Beyond having a good professional reputation online or being wildly popular on social media, God has called us to love well. Genuinely and intentionally so.  

When Jesus was asked what was the greatest commandment, He didn’t say have a great career, run a successful business or be the best there is on social media. None of these things are wrong to aspire to and attain, but they need to be as a result of the two things we must never lose sight of in all we do. 

“Teacher, which is the greatest commandment in the Law?”

Jesus replied: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself.’

Matthew 22:26-40 NIV

Love God. Love your online neighbour. Make your social media corner of the world one where God’s presence can thrive and transform. 

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